I begin with various cases that have been used to motivate the need for a more “subjective” kind of ought, and accompanying norms, in both the practical and theoretical domains. I outline a broad paradigm for thinking about such oughts, which I call perspectivist. According to this paradigm, what one ought to do and believe is fixed by one’s perspective, which is a kind of representation of the world (e.g. the propositions constituting one’s evidence). My purpose is to sketch and defend an alternative way of thinking of a more subjective kind of evaluation. I first sketch how what I call dispositional evaluations work, and the kinds of norms they give rise to (roughly: ‘Manifest good dispositions!’). I then argue that my view has several advantages: it can avoid a range of problems faced by perspectivist views, and it provides a unified picture of (evaluative) norms governing actions, choices, and beliefs.