According to the standard view of indexicals, the semantic content of utterances in which they occur depend partly on their meaning, and partly on features of the situations in which these utterances are made. In a Kaplanian semantics, these features are represented by contexts, i.e. n-tuples of contextual parameters. One central question in the recent debate on indexical reference concerns the criteria that a context must meet in order to adequately represent a certain utterance situation. There are various suggestions in the offing, but here the focus will be on a generic view—call it speaker-subjectivism—according to which the appropriate context is determined by features of the situation that are internal to the speaker’s mind. The details of this generic view can be filled out in various ways, e.g. depending on what kind of internal features are taken to determine the context. A couple of different options will be considered, and some consequences of the choice between them will be discussed.