When you look at a circular plate at an angle, the plate looks circular. But at the same time, there is also a sense in which its look can be described as oval. When you move around the plate, the way it looks changes with your perspective on it -- nevertheless, it continues to look circular. Focusing on shape phenomenology, I shall investigate whether such "constancy in variation" can be explained in terms of representational content of visual experience. I shall argue that views construing constancy in variation as a matter of the representation of two different kinds of properties or features -- objective and perspectival ones -- are subject to phenomenological demands pulling them in opposite directions and thus limiting their explanatory powers. By contrast, adopting the non-standard intentionalism I have called phenomenal intentionalism, we get rather natural explanations of the phenomenology of constancy in variation.