I have defended a non-standard version of intentionalism about perceptual experience, according to which (visual) experiences are beliefs, but have contents — so-called looks-contents — that very rarely are false. In this talk, I shall develop this view further, in particular, I shall work out in detail how it can account for non-veridical experience. Just like some of today’s relationalists or disjunctivists, I think that error and misrepresentation typically are a matter, not of experience, but of belief or judgment downstream from experience. Nevertheless, the distinction between veridical and non-veridical experience can be preserved where it intuitively belongs: Illusions can be characterized in terms of misleadingness.